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The Collaborative
2011 - Thriving
New regulations in the banking industry continue to dramatically affect the way financial institutions interact with their customers, generate revenue, develop new products, and train employees. This Collaborative investigated the factors that allow bankers to thrive under constraint. Creativity, it has been said, thrives because of constraint, not in the absence of constraint. Fueled by their ethnographic research, they took a fresh look at what banks and credit unions can do to thrive in this new banking environment.
The Collaborative discovered that in order to survive – and thrive – organizations needed to make some big changes in how they target customers, how they structure products, how they charge for products and services, and how they use language with customers and employees.
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What Our Collaborative Members Say About the Collaborative Experience:
The Collaborative experience is a unique opportunity to learn, share and expand your perspective both personally and professionally!
Stacey Collins
Member Care, BECU
2012 Deluxe Collaborative
The Collaborative allows us to think creatively (outside the banker’s norm) about the challenges and opportunities we have in Retail Banking. We get to do this with a group of bright professionals facilitated by a group of bright professionals. The result is an enlightening experience.
Robert Cox
Senior Vice President/Retail Banking, The Citizens Banking Company
2012 Deluxe Collaborative
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All trademarks are the property of their respective owners.
