James Gilmore

B. Joseph Pine II and James H. Gilmore are co-founders of Aurora, Ohio-based Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. They are the authors of The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999). This best-selling book demonstrates how companies – across a myriad of industries – are finding their goods and services commoditized while customers increasingly spend their money on experiences – memorable events that engage customers in an inherently personal way.

In addition to speaking, teaching, and writing, Pine & Gilmore work with management teams to grasp the nature of the emerging Experience Economy and envision their role in it – whether it be staging experiences, guiding transformations, mass customizing any economic offering, or rendering their offerings as authentic. They have written numerous articles on business strategy and innovation for such publications as the Harvard Business Review, The Wall Street Journal, Strategy & Leadership, Worldlink, The Journal of Cost Management, CIO, and Chief Executive, among others. Pine & Gilmore have appeared on Good Morning America, ABC News, CNBC, and the American Business Journal, and are frequently quoted in such places as Forbes, Fortune, Business Week, The New York Times, Business 2.0, Information Week, and USA TODAY.

Mr. Gilmore began his career with Procter & Gamble and then spent over ten years consulting with Cleveland Consulting Associates and Computer Sciences Corporation, heading up CSC Consulting’s process innovation practice. Mr. Gilmore is a certified instructor in the lateral thinking methodologies of Dr. Edward Debono, and is a member of both the Creative Education Foundation and the Creative Thinking Association of America. He is currently a Batten Fellow at Darden Graduate School of Business at the University of Virginia, serves on the faculty of The Institutes for Organization Management for the U.S. Chamber of Commerce, and works with both for-profit and non-profit enterprises to foster innovative thinking. Mr. Gilmore is a graduate of the Wharton School of the University of Pennsylvania.

Pine & Gilmore were also the Dean Helen LeBaron Hilton Endowed Co-Chairs with the College of Family and Consumer Sciences at Iowa State University for 2002-3, and together have edited Markets of One: Creating Customer-unique Value through Mass Customization (Harvard Business School Press, 2000), as well as written The Experience IS the Marketing (BrownHerron, 2002), which applies their Experience Economy ideas to any business needing to generate demand for their offerings. They are currently writing their next book on the subject of authenticity in business.