
Seth Godin | 12/17/2010
Meaningless metrics merely comfort. It’s the good ones that make us wiggle a bit.
Seth Godin has written 12 books that have been translated into more than 30 languages, all of which have been bestsellers. American Way Magazine calls him “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, LINCHPIN, hit the Amazon top 10 on the first day it was published and became a New York Times bestseller.
Godin has served as VP of Direct Marketing at Yahoo!, and his latest company, Squidoo.com, is ranked among the top 125 sites in the U.S. (for traffic) by Quantcast.