Dave Norton, PhD.

Dr. Dave Norton, principal of Stone Mantel, is internationally recognized as the cutting-edge thinker on what makes brand experiences meaningful. He has spoken to thousands of people nationally and internationally. He has lectured at Harvard, Columbia Business School and at FORTUNE magazine’s annual summits. His seminar series, “Strategies for Creating Meaningful Brand Experiences” has been praised by attendees from companies like Microsoft, Royal Caribbean International, Procter & Gamble, and Disney.

Dave’s research capabilities have been embraced by entities as diverse as FORTUNE 500 Internet businesses, small countries, and multibillion dollar consumer goods companies. Numerous household brand companies, who have attended his seminars, have engaged him for ethnographic research, or have brought him in for team consulting.

Stone Mantel, the company he founded, is an insights agency focused on finding the marketing experiences that matter most to customers. The organization helps companies identify the marketing and innovation strategies to create meaningful brand experiences.

Before founding Stone Mantel, in 2005, Dave was vice president, Research and Experience Strategy, at Yamamoto Moss. He helped grow the design firm from 35 people to 115. Dave started the research group for Yamamoto Moss in 1997, which grew to 24 full-time employees focused on ethnographic and design research. Yamamoto Moss’ unique research methods were instrumental in helping the company attract and engage a wide range of major brand organizations. His clients included Yahoo!, Whirlpool, Wells Fargo, Procter & Gamble, Ketchikan, AK, and Guatemala.

Stone Mantel has been a strategic partner to Deluxe and the banking industry through its insights and innovation process. Dave is a contributing author in the February 2008 issue of The Deluxe Knowledge Quarterly and considers one of his greatest privileges to be the relationship he has forged with the Deluxe Collaborative.