
Scott Stratten | 04/07/2011
Focus your acquisition efforts in the right places. Build stronger relationships earlier.
KQ1 2011 article Aim Higher with Social Media
Scott Stratten is the president of Un-Marketing. Formerly a national sales training manager and professor at the Sheridan College School of Business, he has been running his “UnAgency” for eight years, which has become the place companies like PepsiCo, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape.
More than 76,000 people now follow Stratten’s daily rants on Twitter, and he and was voted one of the top influencers on the site, with an excess of 200 million users. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber. Stratten’s book, UnMarketing: Stop Marketing. Start Engaging, became a national bestseller before it was released, and was named one of the top business books of the year by 1-800-CEO READ.